Describe what an e-commerce opportunity is - Free Essay Example

Sample details Pages: 9 Words: 2843 Downloads: 7 Date added: 2017/06/26 Category IT Essay Type Narrative essay Did you like this example? 3.1 Description and Market Potential Description Introduction: Describe what an e-commerce opportunity is. Cite sources. The current system was developed as part of an internal intranet define terms clearly with sources. This allows staff to set up alerts based on requests by existing clients or through new clients brought in by sales. Don’t waste time! Our writers will create an original "Describe what an e-commerce opportunity is" essay for you Create order This process could be automated into a website that allowed clients to review, purchase and setup their own alerts for their company without the need for manual processes by internal employees. This model favours a higher volume of sales at a lower cost with the potential to access new B2B what is this? sales outside of the current high value business clients. The single unit of sales for the site is an alert. A single alert covers: A number of twitter users to follow, these can be defined and grouped by the user for management convenience. A key area of the product will be pre-defined groups maintained by social360 that identify the influential journalists, bloggers and social media commentators from specific business sectors and geographical areas. Limitations are imposed on the user for numbers of à ¢Ã¢â€š ¬Ã…“influencersà ¢Ã¢â€š ¬Ã‚ not yet defined per alert or group depending on the package selected and price The keywords the customer wants to follow. This requires an easy to understand process that defines the words to match or exclude and the logic that joins them together, either AND or OR. The people that the user sets up to alert, these can be managed as groups that can be shared across alerts or as individuals. Process requiring that the intended recipient is invited and accepts the receipt of alerts and can manage their subscription to alerts is required to avoid the sending of unsolicited email. SWOT Analysis (what are you analysing à ¢Ã¢â€š ¬Ã¢â‚¬Å" Social 360? You have not yet identified your product or service for your proposed e-commerce activity à ¢Ã¢â€š ¬Ã¢â‚¬Å" state your service idea clearly at the beginning à ¢Ã¢â€š ¬Ã¢â‚¬Å" paragraph 2) Strengths Already tested as a concept. Good feedback from clients using the existing service. Few competitors offering similar services. Low running costs. No stock or inventory, a digital product. Weaknesses Reliant on suppliers of data services, rapidly changing marketplace. Requires proprietary software which could increase development time. Opportunities Potentially large market unlimited by import/export taxes. Possibility of licensing to agencies in the future. Good expansion possibilities, creation of new products/services. Application can be localised for international sales. Threats Competitors offer limited services for free, need to focus on our differences. Services require high-availability service interruption must be avoided. Time to market is key in fast moving sector. Cost reduction devalues product for high value clients. PESTEL Analysis Political Changes in State and European law could affect service providers and their ability to provide the basic services required for the product. Economic Scalability of costs what is this? from suppliers needs to be assessed. Internal limits on staffing requirements and costs. Social Modern social landscape online provides potential customers interested in marketing, brand analysis and monitoring. Trends towards greater public sharing of data and opinions. New Public Relations in corporations moving from print media towards social media. Technological Fast moving changes in licensing of data from social media platforms could disrupt data suppliers Reliability of product is key, technology must be selected to provide continuity in services as missed content is unlikely to be tolerated. Use of freely available APIs provided by social media platforms should be exploited to improve informational content behind core services. Environmental Low general environmental impact. Data centres are the most significant use of energy, possibility of researching most efficient providers. Legal Must adhere to the data protection act concerning customer information Must be aware of requirements outlined in the e-commerce regulations act of 2002 Must be aware Suppliers terms and conditions Strategy/Vision The primary e-commerce strategy is to exploit new markets that are not currently reachable through traditional sales methods. Designing a system that is configurable through a public facing website removes the need for company employees to configure and administer alerts. When combined with a package selection process and payment system this creates a product with a sales process that removes a significant portion of the cost. Reducing the cost and improving the scalability of a virtual package selling allows for smaller businesses in a larger marketplace to to become targets for the product. Another significant factor is being able to pay minimal costs to translate and localise the interface into regional versions that can reach markets that would traditionally need sales staff who potentially need to speak the language and reside within the timezone. Objectives Vision Create a product of value to anyone marketing a brand or product or requiring social media tracking of a subject relating to their organisation. Provide a satisfying and intuitive user experience throughout all aspects of the site. Achieve levels of reliability befitting of a service for use in times of organisational crisis and for sending critical information. Produce alerts of social media content matching the clients needs delivered in a timely and reliable way to the organisational members that need it. Maintain the privacy and security of users of the site. Goals Primary initial objective is to produce a working and testable à ¢Ã¢â€š ¬Ã…“betaà ¢Ã¢â€š ¬Ã‚  version of the site within 4 months this entails: Research market potential of the product, assess competitors offerings. 1 week. Analysis of the current system used internally to identify its strengths and weaknesses, proposing areas for improvement specifically in usability. 1 week Research and planning; research available technology that can be used, specifically frameworks to assist with development and APIs relating to suppliers of data, email and payment services. 2 weeks Development of site to alpha version, unit, integration and component interface testing. 2 months System testing and deployment, acceptance testing. 1 month Market Research Applicable primary market research is based around feedback from existing clients using a similar product that fulfils the same function. Formulated questions and their responses can become part of account managers normal communication with clients communications departments. This allows for the gathering of data from questionnaire style responses conducted in a telephone interview style without the need to mail drop the client with what could possibly be off-putting marketing material. For existing clients the specifications for current alert configurations contain valuable data about the market. Clients can be separated into sectors showing their usage of the system based on the keywords, trends and influential people that they choose to follow. The marketing usage for these clients will allow for more targeted advertising to different business types. Possible selling points include: Brand management. Tracking social media conversation surrounding a brand or product. Product Launch. Analysing conversation on social media follow a product launch. Consumer Dissent. Providing data to help formulate response to criticism or protest. Political/Legislative. Tracking a core political issue or legislation change that affects the market place. Secondary research includes the use of publicly sourced data to understand the use of social media in the marketing and public relations departments of potential clients. This is a rapidly changing environment in marketing as companies realise the potential for using social media for marketing purposes and the need to monitor outlets that have influence. Social media marketing budgets will double over the next 5 years (Pam Dyer, 2013) From 2010 to 2012 the percentage of Americans following any brand on a social network increased from 16% to 33%. An increase of 106%. (Van Den Beld, B, 2012) Competitor analysis The closest competitor providing service of this nature is Yatterbox. Yatterbox provide a real time alert service limited by numbers of keywords and following fixed lists of influential accounts. SWOT analysis of yatterbox from the point of view of our product: Strengths Well maintained lists of influential social media commenters. Existing user base, current market leader. Good coverage of social media platforms. Graphical analysis of data history Weaknesses No provision for self maintained lists of influential sources. Limited number of search terms allowed on basic accounts. No real time alerts on basic accounts. Our Opportunities Provide greater control over lists of sources Allow user maintained lists Provide unlimited keyword search terms. Compete on price, offer limited free subscription to build user base. Offer real time and scheduled alerts Our Threats Not the first to market Comparison is inevitable, must compete on their strengths and highlight our own unique selling points. Competing on price doesnt allow us to set our own pricing. Yatterbox Pricing Basic Professional Enterprise 5 Keywords Unlimited Keywords Unlimited Keywords Daily Alert Real Time Alerts Real Time Alerts  £29 per month  £99 per month  £399 per month (Yatterbox, accessed 16 May 2014) 3.2 Systems Evaluation Service Providers A significant part of the product relies on services provided by third parties as a reliable platform for key functionality. The e-commerce part of the site also requires payment services to complete transactions. Data There are 2 main players in providing data streams from social media platforms who have licenses to provide social media data from a number of online platforms. Initially the main platform of concern is Twitter as this has been identified as the man driver of news within social media. Datasift and Gnip both provide APIs to allow for connection to streams of content based on rules to filter data. For our purposes we only require data from users accounts that are requested by users of our product. Streams can also be filtered by keywords but we intend to provide the setup for this within our own users accounts allowing them to decide what subjects are important to them. Main concerns affecting the choice are the ease of integration of the product, quality of documentation, reliability of the stream and cost. It may not be possible to completely asses these factors without trialling the services of both providers. Email The reliable delivery of email alerts is a critical factor in provision of the service. Usage of standard SMTP services within standard email accounts is unlikely to meet the requirements of sending large volumes of email due to concerns over spamming and unsolicited email. There are a number of services that are designed to provide a high volume email delivery platform. These also generally give better logging and information about delivery statuses and failures which we can transfer to the user to allow them to manage the recipients of their alerts. Providers include: Sendgrid Amazon SES Socketlabs Mailjet The relative advantages and disadvantages of each would have to be assessed using demo services and investigating the APIs in applicability to our own needs. At a first look Sengrid appears to be a good fit with clear documentation with examples of integration in a number of platforms, favourable independent reviews and a competitive pricing plan. Registrar/DNS services The main reason for the registrar is the registration of the required domain name for the website, but other concerns include the ability to manage DNS Explain meaning . This requires that the registrar used provides good online services for the administration of DNS records. Hosting For this type of project shared hosting (where servers are shared by a number of customers) is unlikely to provide the level of control and reliability required. Some of the processes we intend to setup on the server, such as the stream connections and management of email queues and processing, require a level of access that is generally limited or non-existent on shared servers. This leaves Cloud Computing service or Dedicated Servers as possible platforms for the services. For this project there are a number of unknowns that mean the usage of cloud computing is undesirable. Bandwidth, disk and memory usage and SQL storage costs are difficult to predict and can be expensive on cloud platforms. These are easier to assess as a known cost quantity on a dedicated system where it is possible to buy services with unlimited bandwidth and hardware more than capable of hosting the site for a reasonable length of time into its launch. The downside is reliability of a single point of failure in the hardware but this can be addresses by mirroring important services across colocated servers and using load balancing to route requests. SSL Certificate Most Service Providers who sell Secure Socket Layer certificates have a number of options ranging from basic encryption certificates that just offer the encry ption required to secure data in transit to those offering users greater confidence through vetting processes to ensure the organisation using the certificate is who they say they are. The certificates offered are usually 1 one of four of 4 types: Simple SSL security, offering encryption services identified by the use of https protocol prefix in the browser address bar and the browser à ¢Ã¢â€š ¬Ã…“padlockà ¢Ã¢â€š ¬Ã‚  symbol. Domain Validation SSL, same as the simple with added checks for the validity of the domain. Users can click on à ¢Ã¢â€š ¬Ã…“Site Sealà ¢Ã¢â€š ¬Ã‚  icons to check the validity of the domain with the certificate issuer. Organisational Validation SSL, same checks as the domain with extra vetting process for more information on the organisation when clicking the à ¢Ã¢â€š ¬Ã…“site sealà ¢Ã¢â€š ¬Ã‚  icon. Extended Validation SSL, the most stringent checks are carried out by the certificate issuing authority to validate legal, physical and operational existence of the organisation and that this information matches official records. This results in the browser displaying a highlighted green validation bar in the the address area with details of the verified company. (GlabalSign Ltd, accessed 19 May 2014) Whilst not all forms of payment integration described below strictly require the use of an SSL certificate any transfer of user information is best encrypted in this way and is essential if when hosting localised checkout pages. The use of encryption coupled with verification checks that can be performed by the user increases their confidence in the site, however I am unable to find any study or clear statistical evidence that there is an increase in user confidence or sales conversion rate through using Extended Valuation SSL over the simpler forms. Payment Gateway Considerations for payment gateways include: Charges imposed and how they scale with volume Applicability of the integration. Quality of the API and documentation Security Some payment gateways are linked to a merchant bank account and provide the possibility for a more seamless checkout experience with a greater level of customisation and control over the checkout experience. Sagepay, a popular UK payment provider has 4 possible levels of integration a serves as a good example of possible solutions: Form integration. No customer data is stored on site, entire checkout process handled by Sagepay. Simple and quick to integrate, shortest development time. No on-site security issues from storing customer data. Limited customisation, no control over checkout steps Limited opportunity for customer data recording. Server Integration. Customer transaction details can be stored locally, card details and payment pages handled by Sagepay. Card transactions simplified by sagepay. Advantages in storing customer transaction information, improve user experience on site. Limited customisation, no control over checkout steps. Increased security issues by handling customer data. Server inframe integration. Similar to the server integration but allows greater control through embedding the sagepay card payment step into and iframe in the checkout process. Card details handled by sagepay. Store customer transaction information locally. Full checkout customisation, only the card details step handled by sagepay. Greater opportunities for customer interaction during checkout. (help, chat, feedback etc) Increased development time, checkout steps need to be created and tested. Increased security issues through handling customer data. Direct integration. All aspects of the payment process are handled on site including customer card information, greatest level of control over the checkout and completely seamless as it only communicates with sagepay at the point of transaction processing from the local server. Greater control over customer checkout, data handling and checkout flow. No front-end considerations for integration, user experience entirely customisable. Longest development time, requires greatest consideration of implications. Greatest security risk. Requires PCI DSS certification (Payment Card Industry Data Security Standard) (Sagepay, accessed 15 May 2014) Other payment solutions do not require merchant accounts and can not be seamlessly integrated into the checkout flow. Systems such as PayPal offer solutions for easy integration that will always require that the user leaves the payment issuing site to go through the payment process (although PayPal does offer merchant account solutions as well), transaction reporting can be provided through call back systems such as PayPal Instant Payment Notification. There are advantages in using PayPal as it has a very large user base. This user base has become accustomed to the convenience of faster checkouts as there billing data and preferences are already stored and do not require re-entry during the checkout procedure helping to increase sales conversions for new customers. (PayPal, accessed 15 May 2014) Project Management/Version Control As with any software development version control is essential to manage the codebase. There are currently 2 ma in considerations for version control that are both open sourced and have online services to provide remote repositories for code. Git is a widely used Version Control System and can be hosted on github.com Mecurial provides similar functionality and can be hosted by bitbucket.org Other services go further than just version control by providing project management tools that fit in with software design methodologies such as Agile. These include: Assembla Basecamp

Aristotle on Friendship Essay - 1134 Words

Aristotle on Friendship We are social creatures. We surround ourselves with other human beings, our friends. It is in our nature. We are constantly trying to broaden the circumference of our circle of friends. Aristotle understood the importance of friendship, books VIII and IX of the Nicomachean Ethics deal solely with this topic. A modern day definition of a friend can be defined as â€Å"one joined to another in intimacy and mutual benevolence independently of sexual or family love†. (Oxford English Dictionary). Aristotle’s view on friendship is much broader than this. His arguments are certainly not flawless. In this essay I will outline what Aristotle said about friendship in the Nichomachaen Ethics and highlight possible†¦show more content†¦Both have something the other wants. These friendships do not last very long as once the buyer is no longer useful to the salesman, or visa versa, the connection is severed and the friendship ceases to be. Friendships of utility a re common among old people, for in old age people pursue the useful rather than the pleasant. 2. Friendships of Pleasure Friendships of pleasure are based on the amount of pleasure the people get from being in the relationship. People who go to football matches together, or who go to the pub together might be in this type of relationship. They are friends for their own sake, because the friendship brings them pleasure and enjoyment, not for their friend’s sake. Friendships of pleasure are common among young people. Young people quickly become friends and quickly cease to be friends because what pleasures them changes constantly. 3. Friendships of Virtue Friendships of virtue, unlike friendships of utility and pleasure, which can include a circle of friends, are strictly one on one relationships. These types of friendships can only occur between two people of the same virtues and both persons have to be virtuous. One can only become virtuous through wisdom and age. Therefore friendships of virtue are not found among young people. It is a relationship of mutual respect and love. The persons in this type of relationship are not in it because they gain something from the relationship, they are not friends becauseShow MoreRelatedAristotle And Aristotle On Friendship1480 Words   |  6 Pageswork The Nicomachean Ethics Aristotle addresses the question: what is the good life? Aristotle acknowledges that the generally accepted notion of the human good is happiness or, alternatively put, eudaimonia. The difficulty surrounding the age old question, and the topic that Aristotle’s Nicomachean Ethics primarily addresses, is not what we call the human good, but rather how happiness is defined and what contributes to a good, eudaimonic, flourishing life. Aristotle writes that happiness is anRead MoreAristotle on Friendship1069 Words   |  4 PagesIn book eight of Nicomachean Ethics, Aristotle defines the three types of friendships that exist in the Greek word philia (a broader definition of friendship than one might think), which are based off usefulness, pleasure, or goodness, the three reasons for liking something: friendships of utility, friendships of pleasure and complete friendships. In the beginning, Aristotle says that friendship is a virtue or at least involves virtue. It is necessary to life, since no one would choose to live withoutRead MoreAristotle on Friendship Essay610 Words   |  3 PagesAristotle On Friendship Philosophical Ethics December 6, 1995 Friendship is undoubtedly one of the most important elements in the books of Aristotles ethical principles. Aristotle takes the idea of friendship to a serious degree. He categorizes them into three groups or types of friendships. This report will attempt to define each type of friendship as well as identify the role of friendship in a society. Aristotle considers friendship to be a necessity to live. HeRead MoreEssay Aristotle On Friendship1333 Words   |  6 PagesAristotle wrote on many subjects in his lifetime but one of the virtues that he examines more extensively is friendship. Aristotle believes that there are three different kinds of friendship: utility, pleasure, and virtuous friendships. He also argues that a real friendship should be highly valued because it is a complete virtue and he believes it to be greater than honor and justice. Aristotle suggests that human’s love of utility and pleasure is the only reason why the first two types of friendshipsRead MoreAristotle s Views On Friendship890 Words   |  4 PagesAccording to Aristotle s views on friendships he believes that friendship is necessary to live a good life, inspires us to be virtuous, and is a kind of love. Aristotle also believes friendships help people predispose their character and keeps the youth away from errors. Additionally frien dship gives support during weakness and helps people be generous and know when they need help. Aristotle views that there are three kinds of friendships, pleasure, utility, and perfect friendships. Pleasure friendshipsRead MoreAristotle s Portrayal Of Friendship1708 Words   |  7 Pagesvirtuous character. While in Nicomachean Ethics Aristotle s depiction of friendship is a lively one, they show affection and their own virtuous character translates to our own. In contrast, Seneca s On The Shortness Of Life suggests that we should seek friends of virtue with the dead because they possess the ability to always be with us and guide us with their own knowledge of life. While Aristotle and Seneca would rather choose one form of friendship over the other, we can denounce the notion thatRead MoreFriendship Between Aristotle And Nietzsche1461 Words   |  6 Pagesthings that everyone shares. One common thing is friendship. Almost everyone Earth has experienced friendship and love whether it was a positive or negative experience. Aristotle and Nietzsche both have views on love and friendship, but have some very clear differences. This paper will show what consists of friendship to Aristotle, a rebuttal from Nietzsche, and how Aristotle’s beliefs can show and prove otherwise. Both philosophers believe that friendship is necessary in human life but both break downRead MoreAristotle s Theory Of Friendship1415 Words   |  6 Pageswould choose a friendless existence on condition of having all the other things in the world (Aristotle).† Humans are social beings, social beyond any other creature in the world. Human interaction is a must for survival. It is in our nature. Aristotle understood this, he even had his own analysis of friendship. In the Nicomachean Ethics written by Aristotle, books VIII and IX are based off of friendship. Today, the definition of a friend is, â€Å"A person with whom one has a bond of mutual affectionRead MoreAristotle s Types Of Friendship2060 Words   |  9 PagesAccording to Aristotle, one can experience three different types of friendship. The first type is a friend who is used for utilitarian purposes. Aristotle, however, quickly dismisses this type. As an example, Aristotle explains that one could never be friends w ith wine; while wine is satisfying to the person drinking the wine, no person ever wishes wine good fortune (Aristotle, 32). In order for a relationship between two people to be considered a friendship, one must want good things for the personRead MoreAristotle s Views On Friendship1357 Words   |  6 Pagesthat Aristotle attaches importance to friendship within his ethical reflections. It suffices to recall that the Nicomachean Ethics, the most representative of the ethical works of Aristotle, contains two complete books, books VIII and IX, dedicated to friendship. This means that the theme of friendship is given a much wider space than other fundamental ethical issues. However, this breadth in his explanations is not something casual, but rather responds to Aristotle’s belief that friendship is something

Twelfth Night Essay Summary Example For Students

Twelfth Night Essay Summary Twelfth Night is a comedy of light and shade. Its characters are not unreservedly happy and the events are not unreservedly humorous. Discuss. As a comedy, Twelfth Night is obviously intending to not only entertain its audience but also point out problems in society. It is imperative to entire merit of the play not to be realistic but to allow for empathy. Therefor to have a comedy of complete lightheartedness there would be no balance and hence no avenue for audience interaction. Without light we would have no darkness and for this reason Shakespeare has had to incorporate tragedy in order for the comedy to have its desired effect. The two in juxtaposition accentuate each other. The characters of Twelfth Night are neither bluntly humorous nor artlessly tragic. Twelfth Night like all Shakespearean comedies is largely about social concerns. The social messages in Twelfth Night are largely about, the need for a balance in life, that you should not judge on appearance as they can be deceptive and the importance of self awareness or the humor in lack of. Neither is artlessly or bluntly humorous, as this would detract from the g reater issues he in attempting to convey. Humor instead is used in contrast to some pain to antithesis the comedy and accentuate the themes. The plot of Twelfth Night is comic it explores many social issues in its comedy yet is also not unrestrained in its humor. As a comedy Twelfth Night follows, many conventions as far as structure, the setting is in a far away romantic land, situation, and events somewhat steer the plot however this is certainly not without art or subtleties. Shakespeare has carefully intertwined comedy and pain in both the main and the sub plots to highlight the comedy and explore the social themes. The audience is forced to suspend disbelief that such a coincidence could occur. The audience is transported from their ordinary mundane existence and is transported into a world of chance, non-existent penalties for practical jokes and the unmistakable harmony of events. It is this incongruity compared to everyday life that is humorous. However, this summer, frivolr is setting is not completely free from conflict. There is however, some predominately lighter characters that serve as comic relief from the more serious main plot and represent a certain type of people in society. Sir Toby and Sir Andrew would have been marvelously enjoyed by Shakespearean audiences as they are today. Not a scene goes by involving these to where we can laugh and the slow wit of Sir Andrew and the awkward puns of Sir Toby. However, we find the names and foolish antics of these two rather amusing. It is with a certain hesitance that we laugh at the gullibility of Sir Toby, his disillusioned love for Olivia is rather somber and balances our opinion of him. This balances is representative of all the characters in Twelfth Night, they may be predominately comic yet they are never completely comic or completely serious. This has the effect on Twelfth Night as making it more true to life and therefor we as the audience can relate and understand the themes. Malvolio and Feste are typical examples of characters that are seen as comic, yet when looking beyond these superficialities we see a far more important role of their character in the play. Feste, his name and title as a fool is careful balance of light and shade. He is arguably the most intelligent character in the play and it is evident at the end of the play that he is the most powerful, because he concludes the play. Feste is certainly a vital link between not only the main and sub plots but also as a conveyer of the action to the audience. It is ironic that such wit and wisdom are found in the fool. Cesario refers to Feste as, This fellows wise enough to play the fool: / And to do that well craves wit. The obvious key to understanding the themes Shakespeare is conveying we must closely examine the characters, with which he communicates. Feste is not a character of low, blunt comedy, his merriment is truthful not scornful or artless. Act 1 scene 5, The more fool, madonna, to mour n for your brothers soul being in heaven. Take away the fool Feste is clever well balanced and has a keen understanding of himself and others. This combination of intellect, humor and subtlety effectively conveys the themes of Twelfth Night, rather than a cruel, crude, unreservedly humorous character that would be not nearly as potent. The Contrariety Of Two Friends EssayThe irony of the situation is humorous and through music, we see Sir Toby and Sir Andrews serious side. It may well be seen as humorous that these two lonesome drunks care for love rather than the good life they have chosen. The comedy of the situation is tainted by the slight but penetrating sadness we can see in the two. Music is found in almost all aspects of the play, from the beginning where music reveals the humor in Orsinos depressing situation. Through to the final speech in the play where Feste uses song to speak truthfully about the meanings of the play. But thats all one, our play is done, / And well strive to please you everyday. The language of Twelfth Night, its structure and purpose are area where it is obvious that Shakespeare intended the play, its characters and the plot to be an overlapping indefinite line between light and shade. Maximum suspense is created by the constant balance, though we as the audience know that as a comedy all will end well Shakespeare combats this as much as possible. The structure of the play where two thirds of the play is written in prose, therefore allowing for punning and word play, it is lively and dynamic which holds audience attention. Moments of importance are made as obvious to the audience with rhyming couplets and blank verse. Letters, such as the letter to Malvolio rhyme to highlight the humor of the situation, I may command where I adore; //With bloodless stroke of my heart doth gore. The language of the play is manipulated in such a way, it is humorous, but it is balanced and constrained. Twelfth Night is a comedy, it has humorous aspects, and the plot is often laughable. However, it is contained through the cunning clever artistic ability of Shakespeare. Moments of great pain and sorrow are capitalized for effect. Accentuating the social themes and issues dealt with throughout the play. Every aspect of Twelfth Night is artistic and controlled; every scene has deliberate intentions to convey messages to the audience. The play in its entirety is effective through the careful balance of humor and pain. Twelfth night succeeds as a comedy because of this careful balance, entertaining its audience as well as allowing people to examine their own failings. The carefully crafted characters such as Malvolio help convey and accentuate the themes. Comic characters are also somber and vice versa. To do this Shakespeare employs many dramatic techniques, such as humor of situation and character, the true skill of Shakespeares writing is demonstrated when examining his complete cont rol of comedy within the characters and plot. Bibliography:

Public Lands System Essays - Conservation In The United States

Public Lands System The government has control of over one-third of the nation's land, and 398 million acres of that is controlled by the Bureau of Land Management (BLM 6). This land hold a wide diversity of resources, from timber, and grazing lands found on the surface to a mass of oil, natural gas, and minerals laying below the earth. The history of these lands is hardly a dull story, because it is the story of the taming of the "Wild West". Should the BLM though, still be controlling these lands under the same laws that where put in affect to establish the "Western Frontier." I feel that a radical reevaluation of these laws needs to take place, in order to adapt them to the changing demographic and technological environment of our society. The laws that are remaining are allowing companies to hurt the land, which is against the mission statement of the BLM. The BLM mission statement say, the Bureau is responsible for the balanced management of the public lands and resources and their various values so that they are considered in a combination that will best serve the American people. Management is based upon the principles of multiple use and sustained yield; a combination of uses that takes into account the long-term needs of future generations for renewable and nonrenewable resources. These resources include recreation, land, timber, minerals, watershed, fish and wildlife, wilderness, and natural, scenic, scientific and cultural values. (BLM 7). Therefor by allowing these old laws to remain they are pulling away from there mission statement. Throughout the 80's the Bureau of Land Management developed a host of programs and emphasized a number of others - outdoor recreation, wildlife and fisheries, toxic materials management, and wetland enhancement, to name a few - but there are still many problems that must be addressed. Due to the increasing demand for outdoor recreation, there has been an overcrowding in our local, state, and national park. There is the demand for BLM to do more in outdoor recreation. Eight of the 10 states with the highest population growth between 1970 and 1980 were states with substantial acreages of public lands administer by the BLM. (BLM 12) The visitation to those lands has increased nearly three-fold in the past 20 years, and there is an expected increase of between 40 and 60 percent by the year 2000. (BLM 12) The amount of people that visit our park system each year is having a profound effect on the ecosystem of the park. An ecosystem can only absorb the effects of a small number of man made facilities on it. The number of large complexes that the public wants in their parks have effects that extend beyond there immediate boundaries. Yellowstone Park has to dispose of nearly 7000 tons of garbage every year. (Houston 3) The BLM needs to expand efforts to maintain facilities to protect public investments and the health and safety of the visiting public. Also, provide additional facilities with Federal funding and private sector concessions to meet the growing outdoor recreation demands. This would allow more destinations for the public that are seeking an outdoor experience, causing the crowding to become less dense because the users would be more widely distributed. Setting more public lands aside for parks would preserve that land for the future, because a park on BLM lands would require a greater on-the-ground presence, to monitor its use. A problem that is closely related to that of outdoor recreation, is providing a suitable habitat for the large diversity of animals that lives on the BLM's Public Lands System. Many of these animals are available to the hunter, trapper and fisherman; some are threatened or endangered; most contribute to the pleasure of wildlife viewing; all contribute to the ecological diversity of the Public Land System. (BLM 14). With so much land under the control of the BLM, the bureau manages more wildlife habitat than any other agency or group in the United States. The wide diversity of lands that is under their control supports over 3,000 species of animals and an untold number of land and invertebrate species. Public lands wildlife and fisheries resources are important to the American Economy. For instance, during the 1985-1986 season, over 5 million hunter use days occurred, with hunters spending an estimated $145,000,000. As for fishing there where over 3 million days at an estimated $55,000,000 spent by fishers. (BLM 14). Wildlife also contributed to enjoyment of the public lands for millions of campers, hikers, photographers and other users. These "Nonconsuptive" users spent